Seated announces live stream referral partnership with 200+ independent venues and promoters

Seated announces live stream referral partnership with 200+ independent venues and promoters

NEW YORK, October 2, 2020 -- Ticketing company, Seated, has announced the launch of a new promoter affiliate network for live streams.

The simple self-serve platform now allows promoters and venues to earn a commission any time they drive a ticket sale for a live stream. New York-based concert promoter DSP Shows and venues such as Philadelphia’s World Cafe Live, Portland’s State Theatre, and Cleveland’s Beachland Ballroom are among the first partners to take part in the program, along with 200+ others.

“Independent venues and promoters have been impacted the most during this pandemic - and it’s been difficult for them to get the financial support they need to stay in business. Looping in venues and promoters into our live streams is not just a promotional strategy, but a commitment to come together and build solidarity within the music industry, even in hard times. We’re excited to continue building tools to promote our industry and better serve our long-term partners” - David McKay, CEO, Seated

Now, whenever a new live stream is announced on Seated’s platform, independent promoters will automatically be sent a unique referral link to promote the show. Sales counts are then displayed in real-time in Seated’s new referral dashboard and commissions are automatically paid at the end of every month.

“We’ve been pivoting as we need to in this crazy time and working on live streams with Seated has been a way to stay engaged in the business, work with artists we believe in and remain relevant with our ticket buyers in our communities.” - Dan Smalls, DSP Shows"

With the myriad of streaming platforms out there, our partnership with Seated has proven to be a valuable asset in these challenging times. With seamless integration, a roster of proven artists, and a stable consistent quality stream, Seated have proven their value and worth as we navigate these difficult times. The Beachland looks forward to working with Seated in offering up more creative music content to our patrons in the future!" - Todd Gauman, General Manager, Beachland Ballroom and Tavern

Major artists are already taking advantage of this new channel for promotion, including Nathaniel Rateliff, Lucius, Andrew Bird, Best Coast, Deer Tick, X Ambassadors, Jukebox The Ghost, Mandolin Orange, Suzanne Vega, and dozens of others. Even more artists are expected to be announced in the coming weeks.

“We wanted to provide venues and promoters with a platform to help them do what they’ve always done best, drive ticket sales. Since launching the platform, we’ve already seen ticket sales for upcoming live streams increase by more than 30%, which is a testament to how impactful these independent venues and promoters can be to each artist." - David McKay, CEO, Seated

Anyone who is interested in joining the program can now sign up on Seated’s website:

About Seated

Seated empowers artists to take control of their ticketing. Founded in New York City by CEO David McKay and CTO John Griffin in early 2017, Seated began by powering the website event listings for artists like Christina Aguilera, Jonas Brothers, Maroon 5, Harry Styles, Green Day, John Legend, and hundreds of the world's biggest artists. They've now grown to power direct ticketing and high-quality live streams for major artists. Visit to learn more.


David McKay